5. How did you attract/address your audience?

I used several different ways in which to make audiences attracted and aware of the film which we had produced. This is a vital and key role in the producing of a film due to the film being at all successful audiences are going to need to hear and learn about your film in order to make them want to come and see it.

One of the ways I tried to attract audiences to my film was the use of the Secret Cinema model. This has been a hugely successful marketing device through which older films are screened along with various entertainments to audiences around London. Several weeks before each screening emails are sent to subscribers of secret cinema.org but the location of the event and the name of the film is withheld in order to keep peoples curiosity alive as well as its exclusivity.

“Secret Cinema is a monthly gathering of all that love challenging and groundbreaking cinema, screening mystery films in extraordinary locations.

www.secretcinema.org”

Nearer the time the identity is revealed and audiences are invited to dress up in a suitable genre. When they arrive they are treated to street performer’s music theatre and all sort of stage props recreate the mise-en-scene that relates to the film. There is a great sense of fun and spectacle.

In order to create awareness and build excitement I intend to invite people to participate in a private screening location is relevant to the film, such as an abandoned building or warehouse which then we will dress up as a mental asylum. This is because our film is a horror/thriller about a patient who has lost his mind.

On arrival audiences will be greeted by actors looking like the stereotypical patient or medical psychiatrist/doctor in order to create a sense of being within the actual film. We will also include trauma victims made up to lookalike the actors.

Other ways in which we would use to attract an audience would be through Facebook and twitter social networking sites. These hugely popular websites can spread word of anything attractive in media whether it is a new film, band or magazine. I personally set up an open Facebook group for our so people can receive up to date news on the creation of the film as well as which cinemas it will be showing at. Letting audiences know about your film is imperative in order to keep them interested and on the edge of their seats waiting to go and see it.