Hyping of Film

I have decided in order to publicise my film and attract audiences that I will use the Secret Cinema model. This has been a hugely sucessful marketing device through which older films are screened along with various entertainments to audiences around London. Several weeks before each screening emails are sent to subscribers but the location of the event and the name of the film is withheld in order to keep peoples curiousity alive as well as its exclusivity. 
'Secret Cinema is a monthly gathering of all that love challenging and groundbreaking cinema, screening mystery films in extraordinary locations.
www.secretcinema.org'

Nearer the time the identity is reaveled and audiences are invite to dress up in a suitable genre. When they arrive they are treated to street performers music theatre and all sort of stage props recreate the mise-en-scene that relates to the film. There is a great sense of fun and spectacle.

In order to create awareness and build excitement I intend to invite people to particpate in a private screening location is relevant to the film, such as an abandoned building or warehouse which then we will dress up as a mental asylum. This is because our film is a horror/thriller about a patient who has lost his mind.

On arrival audiences will be greeted by actors looking like the sterotypical patient or medical psychiatrist/doctor in order to create a sense of being within the actual film. We will also include trauma victims made up to looklike the actors below.